Dec 31 2008

Think Differently

Category: Startup, Thoughtsschoenrock @ 12:04 pm Comments (8)

From Slashdot:

A couple of times a year, I pull up the following and read it, trying to realign my thinking process. I don’t know who originally wrote it; I’ve had it for years. I apologize for the long post, but it’s worth it.

Some time ago I received a call from a colleague. He was about to give a student a zero for his answer to a physics question, while the student claimed a perfect score. The instructor and the student agreed to an impartial arbiter, and I was selected.I read the examination question:

SHOW HOW IT IS POSSIBLE TO DETERMINE THE HEIGHT OF A TALL BUILDING WITH THE AID OF A BAROMETER.”

Precision Barometer The student had answered, “Take the barometer to the top of the building, attach a long rope to it, lower it to the street, and then bring it up, measuring the length of the rope. The length of the rope is the height of the building.” The student really had a strong case for full credit since he had really answered the question completely and correctly! On the other hand, if full credit were given, it could well contribute to a high grade in his physics course and to certify competence in physics, but the answer did not confirm this. I suggested that the student have another try. I gave the student six minutes to answer the question with the warning that the answer should show some knowledge of physics. At the end of five minutes, he had not written anything. I asked if he wished to give up, but he said he had many answers to this problem; he was just thinking of the best one. I excused myself for interrupting him and asked him to please go on. In the next minute, he dashed off his answer which read:

“Take the barometer to the top of the building and lean over the edge of the roof. Drop the barometer, timing its fall with a stopwatch. Then, using the formula x=0.5*a*t^^2, calculate the height of the building.”

At this point, I asked my colleague if he would give up. He conceded, and gave the student almost full credit. While leaving my colleague’s office, I recalled that the student had said that he had other answers to the problem, so I asked him what they were. “Well,” said the student, “there are many ways of getting the height of a tall building with the aid of a barometer. For example, you could take the barometer out on a sunny day and measure the height of the barometer, the length of its shadow, and the length of the shadow of the building,and by the use of simple proportion, determine the height of the building.” “Fine,” I said, “and others?” “Yes,” said the student, “there is a very basic measurement method you will like. In this method, you take the barometer and begin to walk up the stairs. As you climb the stairs, you mark off the length of the barometer along the wall. You then count the number of marks, and this will give you the height of the building in barometer units.” “A very direct method, of course.”

If you want a more sophisticated method, you can tie the barometer to the end of a string, swing it as a pendulum, and determine the value of g at the street level and at the top of the building. From the difference between the two values of g, the height of the building,in principle, can be calculated.” “On this same tact, you could take the barometer to the top of the building, attach a long rope to it, lower it to just above the street, and then swing it as a pendulum. You could then calculate the height of the building by the period of the precession”. “Finally,” he concluded, “there are many other ways of solving the problem. Probably the best,” he said, “is to take the barometer to the basement and knock on the superintendent’s door. When the superintendent answers, you speak to him as follows: “Mr. Superintendent, here is a fine barometer. If you will tell me the height of the building, I will give you this barometer.” At this point, I asked the student if he really did not know the conventional answer to this question. He admitted that he did, but said that he was fed up with high school and college instructors trying to teach him how to think. The student was Neils Bohr.


Dec 22 2008

An Open letter to TokBox

Category: Good Times, Holiday Fun, Startupschoenrock @ 11:20 am Comments (0)

Dear Nick,

I read about your Yahoo – Taco Hiring Event on TechCrunch and was impressed.  The paper TokBox logo you taped to the truck, however, grabbed my attention.  I thought I would use this opportunity to introduce you to my company, LTLprints – Larger Than Life, and show you a better way to put your logo on taco trucks and walls in the future.

A few months ago TechCrunch asked us to print some wall decals for their August Capital meetup.  We had your logo on file from that event and thought, in the holiday spirit, we would send you some LTLprints love.

For your next event feel free to use our TokBox prints. Or if you’re really pumped we could print one that’s up to 7 feet wide and 4.5 feet tall.  Don’t worry, our prints won’t damage your walls and the prints can be pulled down and moved over and over again.

Please contact me directly or visit LTLprints.com for any custom print needs TokBox might have.

I wish you Happy Holidays and continued success with TokBox in 2009

Carsten Petzold
Founder, LTLprints.com
Twitter: @cpeLTLprints

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Dec 17 2008

LTL could have done a better job…

Category: Customers, Startup, ThoughtsCarsten @ 1:51 pm Comments (0)

I’ve had this blog post for a while in my ‘to be finished and to be published blog post’. Last week I read on TechCrunch this post about a TokBox recruiting stunt. At first my attention was grabbed by the headline. ‘Just got fired’ somehow grabs everyone’s attention during an economic crisis, right? Then I learned that TokBox gave Tacos to ex Yahoo folks in order to interest them in the company and to maybe recruit some of them. [You can debate if this is a tasteful or distasteful idea – but this is not the point of this post] Looking at the picture i realized that TokBox taped their logo to their taco truck. (see the red circle)

I thought to myself: “A LTLprint would have done a much better job here.” Instead of taping a paper-print to the truck next time just get an LTLprint. It will look much better, the logo would be contour cut, the logo could be much bigger (up to 7ft), and when you give the truck back you simply could re-stick your logo to a wall in the office.

I am not sure how successful the recruiting stunt was. TokBox has still a variety of open positions posted. But the stunt grabbed my attention and I learned about a new cool company. TokBox allows you to talk with your friends over live video for free. You simply post a link to your facebook profile, blog or website. When someone wants to talk to you they click the link and you guys video-chat. Learn more here and on the TokBox blog.

I am sending them a LTLprint with their logo – next time their truck will be decorated a lot better… ;)

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Dec 15 2008

TechCrunch on Philly Startup DuckDuckGo.com = more Philly Startup Love

Category: Philadelphia, Startup, Thoughtsschoenrock @ 1:48 am Comments (2)

As a Philadelphia based company, LTLprints is thrilled when other startups in our area have success. This past Friday, DuckDuckGo.com, a new company focused on making it easier to find the stuff you are searching for online, was featured on TechCrunch. TechCrunch, for those of you who don’t live in our startup tech world, is a technology behemoth blog with millions of readers and companies mentioned there usually get a massive spike in traffic, affectionately known as “being TechCrunched.”

I first met Gabriel Weinberg, the founder of DuckDuckGo, at BarCampPhilly a few weeks ago (we made LTLprints for bcp08). I was also able to catch his fishbowl presentation at Philadelphia’s FounderFactory (we printed the name badges and signs for FF08).

Kudos also to Gabriel for diving into the mob over at TechCrunch. I’ve found that the people who sit on the sidelines love to throw darts and they have little understanding of the difficulty that goes into bringing a company from the whiteboard to fruition. You can tell that he’s passionate about his project and that goes very far with us. I’d love to see more founders take such a transparent role in building their company.

So take a moment to watch this video, then follow Gabriel’s twitter stream @yegg and @duckduckgo. Then come back and leave us a comment on what you think about DuckDuckGo and on Gabriel’s Philly startup passion.

Rock on Philly - something good is brewing here.

Make sure you’re catching all the Larger Than Life action by following us on twitter! @LTLprints, @schoenrock, @cpeLTLprints

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Dec 12 2008

Geeks Who Give… and Sing Karaoke

Category: Good Times, Holiday Fun, Videosschoenrock @ 1:09 am Comments (5)

This past Tuesday at the NatMechanics bar in Old City Philadelphia, a group of technology inclined individuals met to have fun, enjoy each others company, and help feed those without. The GeeksWhoGive food drive was a wonderful success and we’d like to give a great big LTL shoutout to the the crew.  Great work!

After the event the crowd hung around for the weekly @TechkaraokePHL.  After some talking, I finally convinced Carsten to step up and grab the mic.  Here is the hilarity that ensued.  Look at how passionate he is when it comes to German.

Enjoy… but after you’re done, drop us a line and let us know how long it’s been since you last sang Karaoke!

As always, you can track more of my Philadelphia encounters by following @schoenrock or @LTLprints on twitter… or both!

Be Well,
Kendall

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Dec 02 2008

Sneak peak of ParentTalkToday.com blog Video

Category: Videosschoenrock @ 10:45 pm Comments (0)

A special thanks to Kathy at ParentTalkToday.com for agreeing blogging about us. I will update this post with the link to her article when it’s published!

Leave me a line and let me know how you think I did.

Thanks,

Kendall

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Nov 29 2008

Monetate - Dynamic Website Communication Made Easy

Category: PartnersCarsten @ 5:40 pm Comments (3)

Lately I have been playing around with a cool service called ‘Monetate’. Monetate provides effective, dynamic and ‘ optimized for each consumer’ promotion & communication solutions on e-commerce websites as ’software as a service’. What does that mean? Well, based on who your customer is, where she is located, whether she is familiar with the site and whether she has ordered before (+ a lot more) you can provide dynamic and very specific communication. Doesn’t it feel good to have the site greet you with a warm “welcome back’ and help you find what you are looking for. BIG THANKS from us at LTlprints to the founder and CEO David Brussin for providing this excellent service to LTLprints.com.

Also: With its innovative solution monetate brings the vision of a persona specific persuasion architecture to fruition. Persuasion architecture has been described by the best selling authors Jeffrey and Brian Eisenberg (founders of FutureNowInc) in their books ‘Call to Action‘ and “Waiting for your cat to bark’. I recommend everyone who is an online marketer and who deals with website copy writing, persuasion architecture and website conversion to subscribe to their inspiring blog. Being a regular reader I gained a lot of insights, ideas and a critical view on our website communication at LTLprints.com.                   

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Nov 24 2008

Out of the Box

Category: Thoughtsadmin @ 7:09 pm Comments (0)

A few years ago I recall riding on the subway in New York or Atlanta and seeing a sporty new Lexus speed past the train. As much as I had liked for it to have been a real-life version of James Bond chasing down bad guys in the same tunnel I was commuting in…it wasn’t. The speedy new Lexus turned out to be nothing more than a speedy new Lexus in a advertisement being illuminated off the subway tunnel wall…basically a far superior childrens flip book. The proof of the genuis in this at the time new form of advertising is probably tied to fact that I still remember this Lexus ad 3 years later. And it wasn’t even the Super Bowl.

Being someone that is obsessed with marketing, advertsing, and old propaganda posters I

a) am truly a good hearted person

b) decided to look further into this commuter advertising idea

Turns out the the idea was more innovative than inventive. Many something years ago an American shaving cream brand called Burma Shave would place a series of witty billboard ads with sequeled messages along popular highways.

Jump many something years later and Burma Shave is now defunct but their advertising ingenuity lives on. So the moral of the story is as follows: In a world buzzing with marketing noise, winning advertising is often innovative advertsing.

When I first came across LTLprints I saw a really cool product that could beautify living spaces but when I thought about businesses and their needs, I started to think along lines like this.

 

 

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Nov 24 2008

“Smile people. You signed up for this!”

Category: Events, SportsTrisha @ 10:46 am Comments (1)

Yesterday, I accomplished something that I wasn’t sure I’d ever do.  And to be honest, I’m not so sure I want to do it again.  I completed the Philadelphia Marathon with thousands of others, and boy, am I ever sore.

I decided to do the marathon without really training for it.  I haven’t missed a day of running in 6 and 1/2 years, so I figured I wouldn’t be too bad.  I went for one or two longer runs (16 miles, 18 miles) and then just ran my normal mileage before the race.  I went to bed at a decent hour on Saturday night, and crossed my fingers at the start line.  I must admit, I was impressed with the support of Philadelphia.  As we ran down Columbus Avenue, and up to Drexel University, the fan support was pretty positive.  Lots of people were standing on the sidewalk high-fiving us as we went by, and cheering loudly from their steps.  I saw a young woman somewhere in Center City holding a sign that said, “I love your stamina - Call me at 215 - 555 - 5555″ (unfortunately I didn’t write it down guys:)  My favorite comment, however, came around mile 8 as we trudged up a hill somewhere in Fairmount Park.  A race official, who was standing on the side near one of the mile markers cheering us on, yelled this;

“Smile people.  You signed up for this!”

Every single person who was within earshot laughed.  It was the comic relief we needed to get up the rest of the hill, and he was right.  Thousands of us had signed up to run 26.2 miles and put our bodies through the torture of a run like that.  We might as well enjoy it, right?

Around mile 16, I started to question my decision to run the marathon.  My legs were numb, I couldn’t feel my feet, and when I went to say thank you to a woman who handed me a cup of water as I jogged by, I realized my face was too numb and I couldn’t even get the words out.  What made it worse was the cup was full of ice - the weather was so miserably cold that the water was freezing before they could get it to the runners.  The ground near the water stations was a slick sheet of ice from knocked over cups and spilled water.  As I trekked through Manayunk (which I must say was the most populated and supportive of all the areas, especially right in front of Kildaires) and back down Kelly Drive, I started to REALLY question why I had done the race.  I ran with people of all ages, shapes, and sizes, and I was impressed with their stamina and perserverence.  I finished the race in pain and not being able to feel any part of my body due to the cold, but I am glad I did it.

The rest of the day I treated myself to lots of pizza, pasta, and ice cream.  I think that made the race worth it in itself:) I’m walking around like I’m 4X my age, in lots of pain and everything aches, and I wonder how long this will last.   Yet today,  I signed up for the Philly Olympic Triathalon next June.  What am I thinking?


Nov 21 2008

We Make Beautiful Music

Category: Good Timesadmin @ 4:35 pm Comments (0)

This morning on my way into the LTLprints office I walked through a face numbing ice storm…or at least thats what it felt like. Fortunately the office setting at LTLprints was prime for thawing out my frozen limbs. If you could take a break from reading for a second and just imagine walking into a beautiful utopia, lined with large vibrant wall decor and warm crooning from the likes of Miranda Lambert, Brad Paisley, and of course country Entertainer of the Year-Kenny Chesney. I admit though: stickers sometimes make me feel accomplished and I’m not the biggest fan of country music but today instantly became out of the ordinary when I found myself tapping my foot to Brad Paisley’s  geetar licks in the comedic song ‘Ticks’. My time in this office has been short but I can definitely acknowledge that LTLprints has a way of broadening ones perspective. I mean just think about what they can do with a standard photo or print…who would have thought, right. I must add one other observation. This morning when Carsten decided to change things up just a bit and put on some Techno, it stopped snowing and the sun came out.

kennys hat

kennys hat

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