Sep 30 2008
“What do you use them for? Who buys them?”
This past weekend I had the opportunity to participate in a great event - the 2008 Parkway Run/Walk 
for children’s cancer research. Despite the light rain that drizzled down the entire morning, over 1200 people still filled the Parkway with their running shoes and rain attire, and even more did the 2K walk. I participate in a lot of charity 5Ks, triathalons, and road races, but this was the first time I had run in this specific race. A big thank you and a job well done goes out to the race planners and the Four Seasons for the volunteers and delicious breakfast following the race. It’s great to see Philadelphia come together for such a great cause!
After the race on Sunday I ran into some old colleagues and co-workers of mine who I haven’t seen since I joined LTLprints.com. We huddled under umbrellas and canopies to catch up and chat between bites of scrambled eggs and bananas (thanks again, Four Seasons!) As I described what I was doing, one of the gentleman I was talking to asked a question that I get a lot when I am talking about wall graphics and our product;
“What do you use them for? Who buys them?”
This might be my favorite question to answer. The possibilities of this product are endless. I turned to my colleague and started my speel. If you’re a parent or an aunt or uncle, it’s a great idea to take a picture of your child doing their favorite activity (playing sports, an instrument, drawing, or just smiling at the camera) and have a print made for their bedroom (great gift idea!.) You can edit the picture to add other people in, such as a celebrity, athlete, or a relative that lives far away. If you’re a creative person, you can submit a design or graphic as a great solution for decorating; it’s removable and reusable without leaving any mark or residue on the wall. Plus, it adds a personal touch that you can’t get in a home store. Businesses can use LTLprints for company publicity too -they travel so easily and are a great answer for trade shows or expos. When you need to bring a poster or billboard of some kind but don’t want to deal with the hassle of tearing or ripping the paper in transit, take LTLprints instead!
I found myself going on and on at the race, talking about some of the prints we did for other companies at IgnitePhilly and IndyHall. Before I knew it I was chatting to a group of about 5 or 6 people who had crowded around me to catch what I was talking about. I answered questions about the service, described how durable the material is (it can even go through the washer!) and laughed about some new ideas people were shouting out (the Kelly Kalpalski - Saved By the Bell cut-out idea came up quite a few times.)
As a friend of mine and I walked home after the race, he was teasing me for being a walking, talking advertisement for LTLprints. I defended myself by saying that as the director of PR, it IS my job after all:) But it’s also easy to talk about, because LTLprints is a great product that really is going to change the way people decorate. What other product allows people to add a personal touch to anything they put on their walls? I invite anyone to leave a comment with a creative idea of how to utilize LTLprints.com - it’s fun to see what people come up with!
