Lately I have been playing around with a cool service called ‘Monetate’. Monetate provides effective, dynamic and ‘ optimized for each consumer’ promotion & communication solutions on e-commerce websites as ’software as a service’. What does that mean? Well, based on who your customer is, where she is located, whether she is familiar with the site and whether she has ordered before (+ a lot more) you can provide dynamic and very specific communication. Doesn’t it feel good to have the site greet you with a warm “welcome back’ and help you find what you are looking for. BIG THANKS from us at LTlprints to the founder and CEO David Brussin for providing this excellent service to LTLprints.com.

Also: With its innovative solution monetate brings the vision of a persona specific persuasion architecture to fruition. Persuasion architecture has been described by the best selling authors Jeffrey and Brian Eisenberg (founders of FutureNowInc) in their books ‘Call to Action‘ and “Waiting for your cat to bark’. I recommend everyone who is an online marketer and who deals with website copy writing, persuasion architecture and website conversion to subscribe to their inspiring blog. Being a regular reader I gained a lot of insights, ideas and a critical view on our website communication at LTLprints.com.                   

Tags: Brian Eisenberg, call to action, Carsten Petzold, David Brussin, Dynamic Website Communication, E-Commerce, Future Now Inc, Jeffrey Eisenberg, Larger Than Life Prints, LTLprints, Monetate, Persuasion Architecture, Waiting for Your Cat to Bark, Website Conversion

As promised in my introductory post I want to give you some more insight on me. This post will deal a little bit with me being a native German having lived in the US since 2005. I totally fell in love with the entrepreneurial spirit in the US and this unique ¿get the job done¿ attitude I encounter everywhere around the country. Hence, I spend most of the time in the US and can go home only occasionally. The more I was psyched to experience ¿home¿ last weekend in New York. Last Saturday I took the chance to go up to the City with new friends from the German Stammtisch group of Philadelphia (thanks Tom, thanks Powen!) to attend the Steuben Parade. The parade wants to keep the German traditions alive and commemorates von Steuben - a German General who served under George Washington during the American Revolutionary War. So Steuben helped the USA in its struggle for independence and his heritage is larger than life.

Somehow we were late for the parade but joined in the German American Friendship Party. That is a long name for what I basically would call ¿Oktoberfest in New York¿. We had a great time and if you watch the video to the right you¿ll see a few things I personally truly care about. First ¿ you guessed it - Germans like beer. But I was in particular psyched to see ¿Radeberger Bier¿ being served. Radeberg is a small city close to Dresden (my hometown) in Germany and it is one of the best beers I know of. Secondly, I LOVE a good German Schnitzel ¿ basically a breaded flat piece of meet. So the question I read on a t-shirt ¿got schnitzel¿ means a lot to me. Last but not least Germans know how to party and sing. I got excited when the girl from Bavaria(?) dressed in a ‘dirndl‘ let me know that she loves German boys. Well ¿ just see for yourself¿
BTW: If you couldn¿t make it to New York last weekend you¿ll have to fly to Munich to experience the real: Oktoberfest!

PS.: As you will have seen: This is my first video - . Pls. comment and let me know your thoughts - i appreciate it!

Tags: Carsten Petzold, German, Larger than Life, LTLprints, New Yor City, Oktoberfest, Philadelphia, Radeberger, Schnitzel, Stammtisch, Steuben Parade

Hi! I am Carsten ¿ co-founder of LTLprints.com. Originally I am from Dresden ¿ a lovely city in Germany. I got my Diploma in Business Administration [basically an MBA equivalent] from HHL Leipzig Graduate School of Management. After my experiences working for companies like Nestle, SAP, and Roland Berger, I quickly realized that I was not made for the corporate world. The founder of spreadshirt, Lukasz Gadowski, (often considered as one of the fathers of entrepreneurship in German), is an HHL graduate as well. Having worked on a project for Spreadshirt as an MBA student Lukasz offered me the position of COO at spreadshirt USA upon my graduation. In 2005 I left Germany, bringing Spreadshirt.com to the U.S. market. In 2006 I became the country manager USA. I look back now with pride at the tremendous success we have had establishing spreadshirt as the U.S. leader in quality and the global leader in the custom apparel world.

In 2007, I got my feet wet as an entrepreneur with my own company CP Venture Consultants. Here at CP Venture Consultants, Kendall and I consulted various start-ups, in the US, Germany and Russia. With Spreadshirt, as well as my consultancy experience, I learned one thing quickly; before anything, team really matters. Only when smart people work 110% dedicated a common goal you have a chance to succeed as an entrepreneur. So finding the right partners one can trust and who are in the same career phase like oneself really mattered to me when thinking about what company to launch next. In this token, I am happy to have met Kendall back in 2006. We became friends over time, room mates in NYC, and ultimately decided to launch our own company together: LTLprints.com. We believe that our overlapping career paths, backgrounds and mindsets are the right basis for working together.

There is a lot more on my mind so keep on checking back from time to time.

BTW: You can send me an email any time to cpe at ltlprints.com!

Tags: Carsten Petzold, Consulting, COO, Entrepreneur, HHL, Kendall Schoenrock, LTL, LTLprints, Lukasz Gadowski, MBA, Spreadshirt

I want to first say thanks to all the comments and blog suggestions that I received in the past 24 hours - it’s been a HUGE help so far and I can’t wait to see more coming in. This blogging stuff isn’t so bad:)

Your probably wondering why the title of my post sounds like one of those half-lit signs you see for a locals strip joint. Well, I’m currently in the office of FountainHead Networks, meeting with our new business partner, Tempe12.com. Tempe12 does a calendar each year of twelve gorgeous, smart, personable models from Pac10 and Big10 schools across the nation.

We’ve teamed up with Tempe12 - and we will be printing “Larger Than Life” images of these gorgeous women from Tempe12 to take on their 2 month tour (in a BIG red bus with half-naked Tempe12′ers). Tempe12’s bus is heading to NY for an appearance on the Howard Stern show - watch out for Alexis of USC!

Stay tuned as we launch to get your own LTLprints of the Tempe12.com supermodels. Here is a list of their upcoming school tour. Stop by and checkout the LTLprints that are traveling with them!

• Sept 18 ¿ Penn State University

• Sept 19/20 ¿ Ohio State University

• Sept 24 ¿ Indiana University

• Sept 25 ¿ Purdue University

• Sept 26 ¿ Michigan State University

• Sept 27 ¿ Michigan

• Sept 29 - Northwestern

• Oct 2 ¿ University of Illinois (Champaign-Urbana)

• Oct 3/4 ¿ Wisconsin
  

• Oct 9 ¿ University of Iowa

• Oct 10/11 ¿ University of Minnesota

• Oct 16 ¿ Washington State University

• Oct 17/18 ¿ Washington

• Oct 23 ¿ Oregon State University

• Oct 24 ¿ Oregon University

• Oct 25 ¿ University of California-Berkeley

• Oct 28 ¿ Stanford University

• Oct 30/31 ¿ UCLA

• Nov 1 ¿ USC

• Nov 6 ¿ Arizona State University

• Nov 7 ¿ University of Arizona
• Nov 15- Arizona State Tailgate

Tags: Alexis, David Freedman, FounatinHeadNetworks, Fountain Head Networks, FountainheadNetworks.tv, hot, Howard, Howard Stern, Models, Naked, sexy, Stern, supermodel, supermodels, Tempe 12, Tempe12, Tempe12.com, USC