Lately I have been playing around with a cool service called ‘Monetate’. Monetate provides effective, dynamic and ‘ optimized for each consumer’ promotion & communication solutions on e-commerce websites as ’software as a service’. What does that mean? Well, based on who your customer is, where she is located, whether she is familiar with the site and whether she has ordered before (+ a lot more) you can provide dynamic and very specific communication. Doesn’t it feel good to have the site greet you with a warm “welcome back’ and help you find what you are looking for. BIG THANKS from us at LTlprints to the founder and CEO David Brussin for providing this excellent service to LTLprints.com.

Also: With its innovative solution monetate brings the vision of a persona specific persuasion architecture to fruition. Persuasion architecture has been described by the best selling authors Jeffrey and Brian Eisenberg (founders of FutureNowInc) in their books ‘Call to Action‘ and “Waiting for your cat to bark’. I recommend everyone who is an online marketer and who deals with website copy writing, persuasion architecture and website conversion to subscribe to their inspiring blog. Being a regular reader I gained a lot of insights, ideas and a critical view on our website communication at LTLprints.com.                   

Tags: Brian Eisenberg, call to action, Carsten Petzold, David Brussin, Dynamic Website Communication, E-Commerce, Future Now Inc, Jeffrey Eisenberg, Larger Than Life Prints, LTLprints, Monetate, Persuasion Architecture, Waiting for Your Cat to Bark, Website Conversion