It won’t come as a surprise that Larger Than Life prints is a big fan of Twitter.  Since LTLprints was a smudged idea on a whiteboard we knew that customer and community interaction was a key part to the success of our company.  Recently there has been some intense debate that has taken place at the Larger Than Life prints headquarters regarding this question, “are we miss managing or under utilizing the @LTLprints twitter account?”

The debate originates with our desire to balance the increased exposure to the company, but also add value. And do so without blatantly self promoting or forcing a hard-sell. We believe the fundamental reason that twitter is powerful is that it adds value to the users.

The way that I normally solve problems like this is to investigate the ways other companies have utilized new technology. Also I seek advice and feedback from others that I respect.  One suggestion was that we should use @LTLprints account to “celebrate our company”.  This includes discussing interesting prints, designs, customers, and lastly, being open about the trials and tribulations of starting a business.  But we also want to hear from you.  How do you manage your company’s Twitter account? What specific goals have you set? How do you interact with your own private account i.e. @Schoenrock and @cpeLTLprints? What advice do you have for @LTLprints?

Update -  We are going to try out @cotweet and see how it goes!

Tags: Business, Debate, Larger than Life, On the Web, Online Communities, Social network, twitter