Dec 15 2008

TechCrunch on Philly Startup DuckDuckGo.com = more Philly Startup Love

Category: Philadelphia, Startup, Thoughtsschoenrock @ 1:48 am Comments (2)

As a Philadelphia based company, LTLprints is thrilled when other startups in our area have success. This past Friday, DuckDuckGo.com, a new company focused on making it easier to find the stuff you are searching for online, was featured on TechCrunch. TechCrunch, for those of you who don’t live in our startup tech world, is a technology behemoth blog with millions of readers and companies mentioned there usually get a massive spike in traffic, affectionately known as “being TechCrunched.”

I first met Gabriel Weinberg, the founder of DuckDuckGo, at BarCampPhilly a few weeks ago (we made LTLprints for bcp08). I was also able to catch his fishbowl presentation at Philadelphia’s FounderFactory (we printed the name badges and signs for FF08).

Kudos also to Gabriel for diving into the mob over at TechCrunch. I’ve found that the people who sit on the sidelines love to throw darts and they have little understanding of the difficulty that goes into bringing a company from the whiteboard to fruition. You can tell that he’s passionate about his project and that goes very far with us. I’d love to see more founders take such a transparent role in building their company.

So take a moment to watch this video, then follow Gabriel’s twitter stream @yegg and @duckduckgo. Then come back and leave us a comment on what you think about DuckDuckGo and on Gabriel’s Philly startup passion.

Rock on Philly - something good is brewing here.

Make sure you’re catching all the Larger Than Life action by following us on twitter! @LTLprints, @schoenrock, @cpeLTLprints

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Nov 20 2008

I ain’t afraid of no ghosts (or stickers?)

Category: ThoughtsTrisha @ 2:04 pm Comments (6)

I have a secret that I’m going to share with the LTLprints community. I’ve been with LTLprints for quite some time now, and I finally feel comfortable sharing this personal part of my life. I’d like to thank Kwan (our community evangelist) for helping me get to the point where I can talk about it. Let me take a deep breath first - okay. Here goes nothing.

I hate stickers.

Phew! That feels SO much better. Now, before everyone goes crazy and asks “don’t you work for a sticker company?” let me put you at ease. I do work for LTLprints - but we create oversized, “larger than life” customizable WALL DECALS - not stickers. The material is cloth, and it’s removable and reusable. Don’t you worry - I totally looked into all this before applying for the position:)

So back to my weird phobia. I can admit that it’s not normal. But I’m not the only one! I hate the apples and fruit that have stickers on them, and refuse to touch the stickers. Ask any of my close friends who have to peel the sticker off for me (thanks guys.) When you behave well at the dentist and they try to give you a big smiley face sticker - I run. Yup, I’m that cool. In my Public Speaking class at Susquehanna University, we were asked to do a 5 minute speech about something you HATE. I of course, chose stickers. After receiving numerous strange looks as I made my way back to my seat after speaking, I was quickly comforted. The next speaker did her entire speech on velcro. At least I’m not the only one with a weird phobia.
Kendall, Carsten, and Kwan are a bit intrigued by my phobia of stickers.  Leave a comment if you know of any other weird phobias, please, as it makes me feel better about myself:)

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Oct 15 2008

LTL = little vs. LTL = Larger Than Life?!

Category: Design, ThoughtsCarsten @ 2:44 pm Comments (0)

I have been approached by customers and friends questioning the name of the company. In particular some mentioned they thought LTLprints should be read as ¿little prints¿. Well, we say ¿el ¿ tee ¿ el¿ and it clearly stands for Larger Than Life since ‘large’ can be life size or even larger. For instance I am 6¿ 5¿¿ tall and my cutout wouldn¿t even fill the largest print (7¿) entirely.

That said the comment about ¿little¿ really made me think. LTLprints allows you as a customer to place many small cutouts on one large print. Cutouts are parts of pictures being ‘cut out’ from their original background. As long as those cutouts don’t overlap you virtually can place an unlimited number of cutouts on one print. So with this functionality LTLprints provides in all actuality the opportunity to print ¿little¿. A whole bunch of ‘little’ combines to become something ‘Larger Than Life’.

Now your creativity comes into play. Possibilities for ¿LTL = little prints¿ forming ¿LTL = Larger Than Life Prints¿ are endless. Create as many cutouts¿ these ¿ and combine them on one canvas! Here a few ideas:

- Birds Flying

- Butterflies

- Balls jumping around

- All your friends at once

- Save The Day cards

- Name Tags for a larger Event

- You design it!

Check back after we¿ll have launched our catalog end of this month. Based on many interesting designs you will be able to customize and arrange your over-sized wall décor exactly as you want with as many cutouts as you want. Stay tuned!

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Oct 14 2008

Witches, bats, big black cats . . .

Category: Holiday FunTrisha @ 2:15 pm Comments (2)

When I was younger, my mom (a kindergarten teacher) used to have some pretty creative ideas for Halloweencostumes. She could create anything my siblings and I wanted out of everyday household products. Andrea and Derek, my older siblings, took this opportunity to be clever and had some great costumes. Derek strutted down Stratton street as a knight in shining armor, a deck of cards, and a few other classics. Andrea went from a princess to a pirate and everything in between. For me, I had my heart set on the same costume six years running. I was Mickey Mouse, my childhood idol, for six years straight. The most creative I would every let my mom get with my costume was to add tin foil to my mouse ears so I was “astronaut mickey.” Trust me, it was cool.

Anyhow, as I got older, costumes and halloween parties changed. Instead of Mickey Mouse and bobbing for apples, I’ve been a cop, a cowgirl and a girlscout (what girl hasn’t) at a bar in Rittenhouse or Old City because I was too lazy to go costume shopping after work. I must say though, what hasn’t changed is my talent for carving Jack-O-Lanterns. Year after year, my pumpkin caves in the middle and if I’m lucky, maintains one stable eye with no hope for holding a flame in the middle. Ah well, you win some ya lose some, right?

One thing that I am looking forward to is our costume party this year. We’re going to utilize LTLprints to help with our decorations. I’ve been taking pictures all week of decorations I see around Philly. Draculas, scarecrows, ghosts, goblins, and witches will fill the walls of our house in life-size form. I also have some great shots from my trip to Vermont last weekend where the foliage is BEAUTIFUL. Those pics will create a great backdrop print right in our living room. I’m excited b/c I can reuse them year after year if I decide to keep having parties. My aunt is actually taking pics of her kids in their costumes this year to submit and have LTLprints made for her party next year. She’s going to have her wall decor for the party be images of all my little cousins running around from this Halloween. And believe me, those kids are cute in their costumes.

So if I’m on my game next week I’ll try to post some pictures of creative costume ideas my friends come up with at our party. Feel free to suggest any costume ideas or post a pic of yours below. Who knows - maybe an LTLprints image of your costume might be our next project!

Cheers and Happy Halloween!

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Oct 08 2008

LTLprints Midwest Travel

Category: Good Times, Videosschoenrock @ 3:16 pm Comments (2)

This time last week Carsten and I packed up and headed west. We were on a mission to woo angel investors into our company and we had a blast doing so. Here is a short video that summarizes just a few of the awesome events we were fortunate enough to experience in the middle of the country - Junction City, Kansas.

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Oct 01 2008

Ideas & Execution

Category: ThoughtsCarsten @ 5:50 pm Comments (0)

Trisha wrote in a post a few days ago: “You shouldn’t be afraid of somebody stealing your idea. You should be afraid of no one ever seeing it.” - How could I not mention this quote in my post last week? Getting out there and telling people about your idea it is good because you:

- get feedback on viability

- get feedback on issues you might overlook

- receive ideas and inspiration what to do (marketing, product etc.)

-find potential customers

-find people that might be spokes persons for you and blog or twitter about you

Then I read a post from Jason Calacanis today. As a general advise for start-ups on how to survive the coming economic downturn and the financial crisis he recommends asking yourself: ‘How good is your idea’? This nicely ties into what I said above. Get outside feedback on your idea. Hard to tell from the inside if it is worth anything.

The second important point Jason made is to ask yourself: “How are you executing?”. Well this is really important. Get your idea out, ask for feedback but then hustle and execute to the best of your abilities. Check what the competition does and you will know if you are onto something because you are better - or not.

Maybe it is something that will eventually turn into something larger than life?

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Sep 30 2008

“What do you use them for? Who buys them?”

Category: Design, Events, General, Good TimesTrisha @ 3:15 pm Comments (3)

This past weekend I had the opportunity to participate in a great event - the 2008 Parkway Run/Walk for children’s cancer research. Despite the light rain that drizzled down the entire morning, over 1200 people still filled the Parkway with their running shoes and rain attire, and even more did the 2K walk. I participate in a lot of charity 5Ks, triathalons, and road races, but this was the first time I had run in this specific race. A big thank you and a job well done goes out to the race planners and the Four Seasons for the volunteers and delicious breakfast following the race. It’s great to see Philadelphia come together for such a great cause!

After the race on Sunday I ran into some old colleagues and co-workers of mine who I haven’t seen since I joined LTLprints.com. We huddled under umbrellas and canopies to catch up and chat between bites of scrambled eggs and bananas (thanks again, Four Seasons!) As I described what I was doing, one of the gentleman I was talking to asked a question that I get a lot when I am talking about wall graphics and our product;

“What do you use them for? Who buys them?”

This might be my favorite question to answer. The possibilities of this product are endless. I turned to my colleague and started my speel. If you’re a parent or an aunt or uncle, it’s a great idea to take a picture of your child doing their favorite activity (playing sports, an instrument, drawing, or just smiling at the camera) and have a print made for their bedroom (great gift idea!.) You can edit the picture to add other people in, such as a celebrity, athlete, or a relative that lives far away. If you’re a creative person, you can submit a design or graphic as a great solution for decorating; it’s removable and reusable without leaving any mark or residue on the wall. Plus, it adds a personal touch that you can’t get in a home store. Businesses can use LTLprints for company publicity too -they travel so easily and are a great answer for trade shows or expos. When you need to bring a poster or billboard of some kind but don’t want to deal with the hassle of tearing or ripping the paper in transit, take LTLprints instead!

I found myself going on and on at the race, talking about some of the prints we did for other companies at IgnitePhilly and IndyHall. Before I knew it I was chatting to a group of about 5 or 6 people who had crowded around me to catch what I was talking about. I answered questions about the service, described how durable the material is (it can even go through the washer!) and laughed about some new ideas people were shouting out (the Kelly Kalpalski - Saved By the Bell cut-out idea came up quite a few times.)

As a friend of mine and I walked home after the race, he was teasing me for being a walking, talking advertisement for LTLprints. I defended myself by saying that as the director of PR, it IS my job after all:) But it’s also easy to talk about, because LTLprints is a great product that really is going to change the way people decorate. What other product allows people to add a personal touch to anything they put on their walls? I invite anyone to leave a comment with a creative idea of how to utilize LTLprints.com - it’s fun to see what people come up with!

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Sep 25 2008

Inspiration, Ideas, and Beers

Category: Events, Good TimesTrisha @ 9:48 am Comments (3)

As Carsten mentions, LTLprints had the pleasure of attending IgnitePhilly, a series of speakers with five minutes each to talk about inspiring ideas. It’s truly a great idea - the room buzzed with creative and innovative minds. In my opinion, anytime you can get great people, innovation, and a few beers in the same room, it’s guaranteed to be a good time!

LTLprints was there in full force - we actually provided the prints for all the speakers at the IgnitePhilly event. I hope everyone got a chance to see how neat the material is - if you missed one of our handouts for “IgnitePhilly,” just contact Kendall or myself and we’ll be happy to mail you one. I dare you to test the material - take it off the wall, crumple it up, and put it back on a different wall, good as new. Go ahead, I dare you. Or you can watch Alex’s video!

Much credit is deserved to each of the speakers last night. My personal favorites included Pamela Zimmerman from Park(ing) Day Philadelphia. Pam, great idea and concept - it shows just how creative this city really is and I loved the pictures! Credit is also due to Stu Hankin and Will Robinson from IdeaBlob. My favorite quote of the night came from this presentation; “You shouldn’t be afraid of somebody stealing your idea. You should be afraid of no one ever seeing it.”

ArtSphere and MakePhilly rounded out my favorites (which by the way, I plan to attend the ArtBuggyDerby), but a round of applause goes out to each presenter. Hearing each of your presentations was an inspiration to wake up and get back to work this morning:)

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Sep 24 2008

2 Companies ago and Impact on Society

Category: General, ThoughtsCarsten @ 1:36 pm Comments (2)

Yesterday Kendall, Trisha and I attended IgnitePhilly. Talking to Jesse i heard something very interesting: ‘2 companies ago’. Today he writes a post about not only gathering information and painting ideas to a wall but also taking the risk and ‘jumping into the entrepeneur world.’ One other thought I heard in a presentation (not sure who spoke - maybe someone else who was there remembers - thanks for your comment) was that ‘Companies with great success have a positive impact on society’.

For me - as a serial entrepreneur - Jesse’s words, his post and the ‘Impact on Society’ really inspired me:

  • start moving, act upon your ideas and dreams
  • keep pushing
  • once you move it becomes addictive and you want to do more and do it again
  • before you can realize you are into company #3 and can share learnings from ‘2 Companies ago’
  • Do something positive and you will have an impact on society

How does this relate to you and ‘larger than life’?

Who ever you are, what ever you are good at, what ever your dreams are: act upon your ideas and skills! And, do it now - don’t wait. Focus on what is good for your family, your friends and - of course - your customers you will have a positive impact on society.

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Sep 22 2008

SteubenParade in NYC

Category: Good Times, Partners, VideosCarsten @ 3:59 pm Comments (11)

As promised in my introductory post I want to give you some more insight on me. This post will deal a little bit with me being a native German having lived in the US since 2005. I totally fell in love with the entrepreneurial spirit in the US and this unique ¿get the job done¿ attitude I encounter everywhere around the country. Hence, I spend most of the time in the US and can go home only occasionally. The more I was psyched to experience ¿home¿ last weekend in New York. Last Saturday I took the chance to go up to the City with new friends from the German Stammtisch group of Philadelphia (thanks Tom, thanks Powen!) to attend the Steuben Parade. The parade wants to keep the German traditions alive and commemorates von Steuben - a German General who served under George Washington during the American Revolutionary War. So Steuben helped the USA in its struggle for independence and his heritage is larger than life. ;)

Somehow we were late for the parade but joined in the German American Friendship Party. That is a long name for what I basically would call ¿Oktoberfest in New York¿. We had a great time and if you watch the video to the right you¿ll see a few things I personally truly care about. First ¿ you guessed it - Germans like beer. But I was in particular psyched to see ¿Radeberger Bier¿ being served. Radeberg is a small city close to Dresden (my hometown) in Germany and it is one of the best beers I know of. Secondly, I LOVE a good German Schnitzel ¿ basically a breaded flat piece of meet. So the question I read on a t-shirt ¿got schnitzel¿ means a lot to me. Last but not least Germans know how to party and sing. I got excited when the girl from Bavaria(?) dressed in a ‘dirndl‘ let me know that she loves German boys. Well ¿ just see for yourself¿
BTW: If you couldn¿t make it to New York last weekend you¿ll have to fly to Munich to experience the real: Oktoberfest!

PS.: As you will have seen: This is my first video - . Pls. comment and let me know your thoughts - i appreciate it!

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